Feeding India, the non-profit initiative by Eternal (formerly Zomato), has launched a heartfelt print campaign in The Times of India to mark a major milestone of serving 29 crore+ meals across the country. ‘Thank You’, the campaign expresses gratitude to millions of donors, volunteers, restaurant partners and everyday contributors who have supported its mission to fight hunger and malnutrition in India.
Founded to address food insecurity and improve nutrition, Feeding India has been working towards providing nutritious meals to underserved communities through targeted interventions. Since joining hands with Zomato in 2019, the organisation has expanded its reach through meal donation programmes and nutrition initiatives focused on children, mothers and vulnerable communities.
‘Thank You’ Print Ad Turns a Child’s Drawing Into a Message of Gratitude
The print advertisement features what appears to be a colourful crayon drawing created by a child, showing a bouquet of flowers in a vase with the handwritten word ‘थैंकू’ at the top. The simple artwork gives the campaign a deeply personal feel, making it resemble a thank-you card rather than a traditional advertisement.
At the bottom of the ad, Feeding India thanks readers for helping provide 29 crore+ meals. The copy reads, “Gullu and 15L+ children would like to thank you for the 29Cr+ meals you’ve provided for them. Search for Feeding India on Zomato or Blinkit to see your contribution.” The message highlights that every contribution, no matter how small, has helped bring nutritious meals to children and families in need.
Campaign Reinforces Feeding India’s Mission to Fight Hunger
Rather than focusing on fundraising, the campaign celebrates the collective impact created by individuals who have supported Feeding India over the years. The minimalist design, childlike illustration and handwritten message shift the spotlight from the organisation to the people whose contributions made the milestone possible.
FAQs
- What is Feeding India?
Feeding India is a non-profit organisation by Eternal (formerly Zomato). It works to reduce hunger and malnutrition by providing nutritious meals to underserved communities.
- What is the ‘Thank You’ print campaign?
It is a campaign launched by Feeding India in The Times of India. The print ad thanks donors, volunteers and partners for helping provide over 29 crore meals.
- Why does the print ad feature a child’s drawing?
The child’s drawing symbolises gratitude from the children and families who have benefited from the meals. It gives the campaign a personal and emotional touch.
- What does the ’29 crore+ meals’ milestone mean?
It means Feeding India has helped serve more than 29 crore meals through the support of donors, volunteers and partners across India.
- How can people contribute to Feeding India?
People can support Feeding India by donating through Zomato or Blinkit, volunteering, or contributing to its hunger relief initiatives.
