Fevicol MR, Pidilite Industries’ art and craft adhesive brand, has introduced four limited-edition packs inspired by Marvel’s Spider-Man. The launch comes ahead of the release of Spider-Man: Brand New Day and aims to combine children’s interest in the superhero with hands-on creative activities.
Each pack features Spider-Man-themed artwork and a QR code that directs users to craft tutorials and DIY lessons. The initiative is designed to make school projects and art activities more engaging while encouraging children to explore creative skills through guided crafting content.
Watch the campaign
Kashyap Gala, Senior Vice President, Consumer Products, Pidilite Industries, said, “At Fevicol MR, we are constantly looking for ways to connect with and engage our young consumers. Pop culture today plays a significant role in shaping newer generations, and we are tapping into that energy to create memorable experiences for our audience.”
“And who better than Spider-Man? Through this collaboration, we aim to build a stronger emotional connection with young fans while continuing to deliver the trusted product performance that consumers have come to expect from Fevicol MR.”
