FNP has announced two festive collaborations with Starbucks and House of Candy. Both partnerships are national, digital-first initiatives and form part of FNP’s 2025–26 focus on building a culture-led gifting ecosystem through design, personal expression, and brand collaborations. The associations are aimed at aligning modern gifting with the preferences and cultural interests of younger consumers.
As younger audiences increasingly respond to culturally relevant brands, limited-edition drops, and expressive formats, the collaborations are designed to strengthen engagement with Gen Z and young adults. Each partnership introduces collections linked to seasonal demand, nostalgia, and lifestyle-led gifting formats.
Through its collaboration with Starbucks, FNP is launching a curated Christmas collection inspired by café culture and festive rituals. The digital-first collection combines Starbucks’ festive mugs with FNP’s gifting curation and is positioned for occasions such as Secret Santa, birthdays, anniversaries, and year-end celebrations.
The collaboration with House of Candy introduces a range of candy-based gift formats, including curated hampers, themed bundles, and candy bouquets. Beginning with a Christmas launch, the collection will extend into New Year, Valentine’s Day, and other seasonal moments to maintain relevance across the year.
Both collections will be available exclusively online on FNP.com and supported by a digital marketing rollout that includes influencer-led content and social-first outreach. Limited-edition availability will be used to drive engagement around drop-based gifting formats.
The collaborations reflect FNP’s broader focus on premiumising gifting, introducing brand-led curation, and building relevance among younger consumers through design-led and culturally aligned partnerships.
Speaking on the collaborations, Mr Avi Kumar, CMO at FNP said, “These partnerships strengthen our role as the celebration brand by creating culturally relevant festive moments that resonate with young India. Starbucks adds the warmth and premium cues of global café culture, while House of Candy brings the visual joy and nostalgia today’s youth connect with. Together, they elevate the aspirational value of our gifting collections and make them more expressive, desirable, and shareable.”
