Freyr Energy has roped in cricketer Rohit Sharma as its first-ever brand ambassador, launching the association with a new campaign titled ‘Solar Ho, Toh Freyr Ho!’
The campaign is built around a fairly simple thought: installing rooftop solar is a long-term decision, so the company you choose matters beyond the installation itself.
The campaign draws a parallel between Sharma’s long cricket career and Freyr Energy’s presence in the rooftop solar market. The company says it has installed more than 20,000 solar systems across 40+ cities over the past decade, while also introducing features such as a customer app, self-cleaning solar systems and solar experience centres.
The partnership comes as rooftop solar gets a bigger push in India through the PM Surya Ghar: Muft Bijli Yojana.
With the category bringing more households into solar, Freyr’s campaign focuses less on the technology itself and more on the question of who homeowners can trust to handle a system that is expected to work for decades.
Saurabh Marda, Co-founder & Managing Director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”
Radhika Choudary, Co-founder & Director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”
Speaking about the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey.”
He further added, “That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”
Rajan Mahalingam, Marketing Head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”
