India is becoming a bigger playground for celebrity-backed brands, with global stars moving beyond red carpets and social media to Indian beauty counters, fashion stores and premium shelves.
From Rihanna and Kim Kardashian to Selena Gomez, Kylie Jenner and Dwayne Johnson, celebrity names are arriving in India with brands built around beauty, fashion, fitness and spirits.
But behind the star power are companies making these global names accessible to Indian consumers. From retail giants and luxury groups to specialist distributors, these businesses are turning celebrity fame into a growing opportunity across India’s beauty, fashion and premium lifestyle markets.
Here are the companies bringing some of the world’s biggest celebrity brands to India.
1. Reliance Retail
Reliance Retail has become one of the biggest gateways for global celebrity brands in India. Its growing premium portfolio includes ‘Rihanna’s Fenty Beauty’, ‘Kim Kardashian’s SKIMS’ and ‘Kate Hudson’s Fabletics’, giving the company a strong presence across beauty, fashion and athleisure.
The strategy is bigger than simply adding famous names to store shelves.
Reliance is using its physical and digital retail network to build access to global brands, with SKIMS set to begin its India rollout through stores in Delhi and Mumbai, while Fabletics is expanding through dedicated retail and online channels.
2. Nykaa
Nykaa has quietly turned celebrity beauty into one of its strongest global draws.
In 2026, the beauty retailer brought ‘Selena Gomez’s Rare Beauty’ to India, making its products available through its website, app and 30 physical stores across the country.
The celebrity beauty playbook had already worked for Nykaa with ‘Millie Bobby Brown’s Florence by Mills’. The brand entered India exclusively through Nykaa in 2024, expanding across its online platform and select physical outlets and strengthening its appeal among younger beauty shoppers.
3. Mast Jägermeister
Mast Jägermeister is bringing a rather different celebrity name to Indian consumers through Teremana, the tequila brand founded by Dwayne Johnson. The company is a co-owner and global distribution partner for the brand, helping take it beyond its original markets.
India became part of Teremana’s international travel retail expansion in 2024, with activations at Mumbai’s Chhatrapati Shivaji Maharaj International Airport. The brand has since expanded its presence across Indian travel retail, putting The Rock’s tequila firmly on the global spirits map.
4. Moët Hennessy
Moët Hennessy brings some serious luxury credentials to the celebrity brand conversation through Armand de Brignac, the prestige Champagne label associated with Jay Z. In 2021, Moët Hennessy acquired a 50% stake in the brand, creating a partnership with the rapper and entrepreneur.
Armand de Brignac, better known by its Ace of Spades identity, sits inside Moët Hennessy’s luxury wine and spirits portfolio. The partnership blends Jay Z’s pop culture influence with one of the world’s biggest luxury distribution networks.
5. House of Beauty
House of Beauty has carved out its space by bringing some of the most talked-about global beauty labels into India. One of its headline partnerships is Kylie Cosmetics, founded by Kylie Jenner and launched in India exclusively through Sephora in 2024.
The partnership gives Kylie Cosmetics access to an established Indian beauty retail network while House of Beauty handles the local market presence. The company has also positioned itself around bringing high-demand international beauty names closer to India’s increasingly trend-driven consumers.
6. Berry Beverages
Berry Beverages is the company putting ‘Kendall Jenner’s 818 Tequila’ on the Indian drinks map. It serves as the exclusive distributor and importer of the celebrity-founded tequila brand in India, with the launch initially focused on the Delhi NCR market.
818 Tequila brings celebrity entrepreneurship into the premium spirits segment, with Kendall Jenner attached to a brand built around traditional tequila making in Mexico. For Berry Beverages, the partnership adds another internationally recognised name to India’s rapidly developing premium beverage market.
7. Beautindia
Beautindia is taking a more skincare-focused route into the celebrity brand boom through Kora Organics, founded by supermodel Miranda Kerr. The company partnered with Kora Organics for its reintroduction into India, targeting consumers increasingly interested in certified organic and natural beauty.
Kora Organics was founded by Miranda Kerr in 2009 and has since expanded across international markets. Its India partnership gives Beautindia access to a recognised global beauty name while bringing Kerr’s organic skincare positioning into one of the world’s fastest-growing beauty markets.
FAQs
- Which celebrity brands are available in India?
Several global celebrity brands are now available in India, including Fenty Beauty, SKIMS, Rare Beauty, Kylie Cosmetics, 818 Tequila and Kora Organics.
- Which companies bring celebrity brands to India?
Companies such as Reliance Retail, Nykaa, Mast Jägermeister, Moët Hennessy, House of Beauty, Berry Beverages and Beautindia have helped bring global celebrity brands to Indian consumers.
- Which celebrity beauty brands are available in India?
Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Kora Organics by Miranda Kerr are among the celebrity beauty brands available in India.
- Is SKIMS available in India?
Yes, Kim Kardashian’s SKIMS has entered the Indian market through Reliance Retail, expanding its presence across the country.
