FUJIFILM India has announced its partnership with Pinkathon, Building on a relationship that has included multiple collaborations over the years, the partnership aligns with FUJIFILM India’s ongoing focus on women’s health and awareness around early detection and preventive screening.
According to the National Cancer Registry Program by ICMR, breast cancer accounts for around 14% of all cancers diagnosed among women in India, with 1 in 29 women at risk of developing the disease in their lifetime. This underlines the need for increased awareness, early detection, and regular screening. Through its association with Pinkathon, which brings together women across age groups and communities, FUJIFILM India aims to extend conversations around breast health, self-awareness, and timely screening.
The collaboration also supports FUJIFILM India’s nationwide Breast Cancer Screening Campaign, a large-scale grassroots initiative focused on breast health awareness. The campaign continues to focus on improving understanding of early detection and screening practices.
Through the partnership with Pinkathon, FUJIFILM India intends to expand the reach of its breast health initiatives and encourage proactive health-seeking behaviour among women, reinforcing the importance of early screening.
Milind Soman, Founder of Pinkathon, said “At Pinkathon, our goal has always been to create spaces where women of every age and background feel encouraged to invest in their health. What makes this partnership with FUJIFILM India meaningful is the shared belief that awareness must reach women where they are, in their homes, workplaces, and neighbourhoods. FUJIFILM India’s continued focus on breast health education and screening strengthens our ability to spark conversations that are often delayed or avoided. By coming together, we aim to make proactive health checks a normal and celebrated part of every woman’s life, rather than a response to fear or crisis.”
Speaking on the partnership, Mr. Koji Wada, Managing Director, FUJIFILM India, said, “Pinkathon has created a powerful platform that inspires women to come together, prioritise their well-being, and take charge of their health journeys. For us, partnering with an initiative that touches so many lives reinforces our Group Purpose of Giving our world more smiles. This collaboration is not only about breast cancer awareness, it’s about enabling women to feel confident, informed, and supported in making preventive healthcare a part of everyday life. We remain committed to building a future where access to awareness and early screening becomes a norm for every woman in India.”
