Google India has launched a new campaign, ‘Google Search – Samjhe. Samjhaaye. Raah dikhaye.’, to show how AI Mode in Google Search can help users work through everyday questions that need more than a quick answer.
Conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google India in collaboration with McCann India, the campaign positions Search as a tool for exploring more complex, multi-step questions through conversational interactions.
The campaign draws on a simple observation: when people are making a big decision or starting something new, they often don’t know what to ask first. Instead of searching for one fact at a time, AI Mode lets users ask longer questions, continue with follow-ups and get structured responses using information from across the web.
The launch film follows Karan, a young man preparing for competitive exams who also dreams of opening a café. His immediate problem isn’t just figuring out how to start a business; he doesn’t know how to tell his father about the plan.
Karan turns to AI Mode in Google Search for help with the conversation and then begins exploring what it would actually take to start the café. The interaction takes him from understanding what students around him might need to exploring possible financing options, gradually helping him turn a vague idea into a more concrete plan.
The film is the first in a series that will demonstrate different ways people can use AI Mode in Google Search to work through everyday questions and decisions.
Link to the campaign
Speaking about the campaign, Prasoon Joshi, Chairman, Omnicom Advertising India, said, “These aren’t just everyday moments, they’re ones that have stayed with me, the kind where the question you type is never really the question you’re asking. I kept coming back to a simple truth: when people are stuck, they don’t want information, they want to feel like they are understood.”
He further added, “With AI Mode, we explored how Google Search could hold that kind of conversation quietly, without announcing itself, simply being there while someone thinks something through. We wanted it to feel a little less like a search bar, and a little more like a helpful guide by your side.”
