H&M is bringing the spirit of one of Bollywood’s most iconic coming-of-age films to fashion with the launch of an exclusive Dil Chahta Hai collection, marking 25 years of the movie that redefined friendship and style for a generation.
Created in collaboration with Ritesh Sidhwani and Farhan Akhtar’s Excel Entertainment, the capsule collection is inspired by the film’s classic frames and effortlessly cool aesthetic.
Featuring graphic T-shirts across the Men’s and Women’s collections, the range showcases bold designs in black, off-white and red, inspired by memorable elements from the film, including the iconic Chapora Fort, that capture the essence of this classic.
Helena Kuylenstierna, Director, H&M India, said, “We are excited to launch this collection celebrating a Bollywood classic that has captivated audiences for generations. We wanted to give fans and fashion aspires a wearable piece of that nostalgia that feels contemporary, deeply personal and effortlessly stylish.”
Speaking about this association, Founders of Excel Entertainment, Ritesh Sidhwani and Farhan Akhtar said, “Dil Chahta Hai became much more than a film. It became a feeling, a language, a way of looking at friendship and life. And for us, it was also the beginning of a journey with Excel Entertainment that continues to mean the world to us. To see that spirit now come alive through this special H&M collection feels incredibly exciting and deeply personal.”
He further added, “Fashion, music, friendship and self-expression have always been a part of the world of Dil Chahta Hai, and it’s lovely to see those elements find a new expression 25 years later. This collection is a celebration of that feeling.”
