Healthy snacking brand Healthy Master has launched a new campaign featuring fitness icon and wellness advocate Milind Soman as it looks to strengthen its presence in India’s growing healthy foods and clean label snacks market.
The campaign includes a digital-first brand film along with a series of short-format content pieces focused on changing consumer snacking habits. It highlights how consumers are increasingly looking for snack options that balance taste, convenience, and healthier ingredients.
The main film featuring Milind Soman focuses on the common dilemma around snacking choices and shifts the conversation toward selecting better snack options instead of avoiding snacks altogether. The campaign also includes category-focused films around products such as healthy chips, tea-time snacks, millet noodles, and protein-rich trail mixes.
According to the brand, the campaign will run across digital platforms, social media, quick commerce channels, and performance-driven content integrations as Healthy Master expands its reach in the healthy snacking segment.
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Speaking about the campaign, Tarun Agarwal, CEO and Co-founder, Healthy Master, said, “Consumers today are far more aware about what goes into their food, but they also don’t want healthy eating to feel restrictive or complicated. With this campaign, we wanted to present healthy snacking in a way that feels relatable, enjoyable and honest. Milind Soman’s credibility and lifestyle philosophy aligned naturally with the values we stand for as a brand.”
Milind Soman said, “I’ve always believed that fitness begins with everyday choices and consistency. One of those everyday choices is snacking. Healthy Master focuses on mindful nutrition without it feeling forced or unrealistic. The products are built around clean ingredients and practical healthy snacking, which made this collaboration authentic to me.”
