Apple CEO Tim Cook has reiterated the company’s bullish outlook on India, describing it as a “huge opportunity” and a key market for long-term growth during the company’s Q2 2026 investor call.
Cook said the company is seeing strong momentum in India, driven by a rapidly expanding middle class and increasing consumer spending on premium products. He noted that more people in the country are moving into higher income brackets, which is contributing to growing demand for Apple’s devices and services.
He further noted that the expanding middle class is playing a key role in driving demand. Highlighting consumer trends, he said that a large share of customers across product categories from the iPhone and Mac to the iPad and Apple Watch are first-time buyers in India, reflecting strong potential to grow the company’s installed base. “Net net, I’m over the moon excited about India,” he added.
India was among the emerging markets where Apple reported double-digit growth during the quarter, with performance driven across product categories including iPhone, Mac, and iPad. The company has been witnessing increasing traction beyond its core smartphone business, as more users adopt its broader ecosystem.
Apple’s strategy in India continues to focus on expanding its presence across both supply and demand. The company has been scaling local manufacturing while also investing in retail, including the launch of its flagship stores in Mumbai and Delhi. These efforts are aimed at improving accessibility and strengthening the overall customer experience.
