Impact Mints has named actor Ranveer Singh as its first brand ambassador in India and introduced a new marketing campaign ‘Yeh Mint Nahi, Momint Hai’.
The campaign film features Singh getting ready for a shoot before picking up a tin of Impact Mints. When an assistant director also reaches for the product, Singh responds with, Tum bhi?, followed by the campaign’s tagline, Yeh mint nahi, momint hai.
Watch the campaign
Developed by StudioFry, the campaign will be rolled out across digital platforms, OTT services, social media, retail stores, quick commerce platforms, modern trade channels, and on ground activations.
