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Infosys Partners With Carlos Alcaraz As Global Brand Ambassador

Infosys partners with Carlos Alcaraz as Global Brand Ambassador in a multi year deal focused on AI powered tennis performance, match analytics, and digital innovation through Infosys Topaz. The collaboration also extends to social impact initiatives with the Carlos Alcaraz Foundation, strengthening Infosys leadership in sports technology.

BrandBeats Desk by BrandBeats Desk
April 16, 2026
in Marketing
Reading Time: 2 mins read
Infosys Partners With Carlos Alcaraz As Global Brand Ambassador
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Infosys has announced a multi year partnership with Carlos Alcaraz, the youngest athlete ever to reach the World No. 1 ranking in men’s tennis, and has welcomed him as its Global Brand Ambassador. The association brings together a leading global technology services company and one of the most prominent names in modern tennis.

As per the company, the collaboration is built around shared ideas of excellence, consistency, discipline, and performance. Alcaraz, known for his rapid rise in tennis and his strong competitive mindset, reflects the qualities Infosys says it values in its own approach to business and innovation. The company has positioned the partnership as a meeting point between elite sport and enterprise technology.

As part of the association, Infosys will use Infosys Topaz, its AI first offering powered by generative and agentic AI technologies, to work with Alcaraz and his coaching team on match preparation tools. The initiative will focus on AI powered match analytics and a personalised performance application designed to support strategy before and during matches. The effort highlights how data and artificial intelligence are becoming more central to high performance sport.

The partnership will also extend beyond tennis through joint work with the Carlos Alcaraz Foundation. Infosys and the foundation plan to explore technology led social impact initiatives with a focus on using digital tools for broader community benefit.

Carlos Alcaraz, said, “I’m honored to partner with Infosys; a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone – players, coaches, and fans alike.At the highest level, it’s often the small details that make the biggest difference.”

“I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.” he added

Sumit Virmani, Global Chief Marketing Officer, Infosys, said, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence.”

“At Infosys, we share this passion for innovation and progress, using technology to amplify human potential, and helping our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.” he added.

Tags: Carlos AlcarazGlobal Brand AmbassadorInfosysPartners

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