Travel platform ixigo has unveiled a fully AI-native version of its app, introducing a redesigned multimodal AI assistant called TARA alongside new “agentic” travel features designed to automate and personalise trip planning and management.
Announced at the company’s flagship tech launch event, ixigo NEXT, the revamped platform has been rebuilt from the ground up with AI integrated across the user journey instead of being added as standalone features, the company said.
At the centre of the experience is TARA, ixigo’s conversational AI assistant, which now supports interactions through voice, text and tap in English, Hindi and Hinglish. The company said the assistant is capable of handling intent-driven travel queries, itinerary planning and personalised recommendations based on a user’s travel history and preferences.
The platform also introduced “Trip Mode”, a built-in travel companion that consolidates post-booking information such as boarding passes, gate details, baggage updates and real-time travel alerts into a single interface. The feature additionally offers contextual recommendations, including airport departure timing suggestions based on live traffic conditions.
As part of its AI push, ixigo also rolled out “Agentic Travel Flows”, where AI agents autonomously perform travel-related tasks in the background. These include monitoring flight schedules, managing refunds, sharing boarding passes through WhatsApp and syncing them with Apple Wallet, Google Wallet, and Digi Yatra.
Speaking on the launch, Rajnish Kumar, Group Co-CEO and Aloke Bajpai, Group CEO, ixigo said, “Over the last two decades, ixigo has focused on building products that reduce anxiety and bring peace of mind to travellers. With the new AI-native version of our app, we are reimagining travel as a conversational, intuitive and deeply personalised experience powered by AI.
The new ixigo app has been rebuilt from the ground up as an AI-native travel platform – not by adding AI in patches, but by integrating it seamlessly across the entire experience. We believe the future of travel will be agent-led, with AI that can understand intent, take proactive actions and assist travellers seamlessly before, during, and after their trips.
By combining frontier AI capabilities with two decades of travel intelligence, real-time data and deep customer understanding, we are reimagining what a travel app can truly become in the AI era. Our vision with this reinvention was to create an actionable playbook for how AI-native reinvention can be done in a complex, real-world category like travel.”
