Just In Time has announced a collaboration tied to the upcoming release of Pati, Patni Aur Woh Do, featuring brand ambassador Ayushmann Khurrana and actor Sara Ali Khan. As part of the association, the two actors appear in a campaign created with the brand, combining the film’s contemporary and lighthearted theme with Just In Time’s focus on modern style and premium watch retail.
Ayushmann Khurrana’s ongoing association with the brand continues to support its positioning around versatile and contemporary fashion, while Sara Ali Khan’s addition brings wider appeal among younger and style conscious consumers.
The collaboration has been timed with the theatrical release of the film and reflects Just In Time’s continued association with entertainment and popular culture. The campaign positions watches as part of everyday fashion and personal style.
Commenting on the association, Mr. Ronak Shah, CEO Of Just In Time, said, “At Just In Time, we believe in associating with personalities and stories that resonate with today’s audiences. Ayushmann’s long standing relationship with the brand, paired with Sara’s fresh and energetic appeal, makes this collaboration with Pati, Patni Aur Woh Do truly exciting for us. The teaser captures a sense of style and relatability that aligns naturally with the world of Just In Time.”
