KFC has partnered with streaming personality IShowSpeed for its latest campaign, bringing the creator’s well-known love for the fast food chain into the launch of its new Hot Ranch Big Dip.
The new dip launched on August 24 and is being served alongside the returning Double Crispy Hot Wings. With ranch continuing to be a popular flavour in the US, KFC is giving it a spicy twist through the new sauce.
The collaboration also builds on IShowSpeed’s long-standing connection with KFC. The streamer has spoken about his love for the brand on several occasions and has tried KFC in different parts of the world. His fandom even resulted in KFC surprising him with a lifetime supply of the chain.
The campaign film, ‘KFC Hot Ranch’, plays on a simple misunderstanding. In the 60-second film, Speed is told that he is shooting a commercial for Hot Ranch. Taking the name literally, he assumes he is heading to an actual ranch.
Watch the campaign
He soon discovers that Hot Ranch is actually KFC’s new dip, made to pair with Double Crispy Hot Wings, wedges, and crispy fried chicken.
Once he learns about the product, Speed decides to change the commercial’s direction and comes up with his own take on the idea: ‘Hot ranch on a hot ranch.’ The film wraps up with Speed leaning into the concept and delivering the campaign’s final line: ‘Hot ranch ain’t KFC? You gotta double dip it.’
KFC and IShowSpeed are also teasing more collaborations, fan moments and surprises later this fall, extending the partnership beyond the initial product launch.
