Lexpure has launched a new digital video campaign (DVC) featuring Kareena Kapoor to strengthen its visibility and recall in India’s water purification components market. The campaign is aimed at building consumer trust and reinforcing the brand’s position at scale.
The film highlights Lexpure’s focus on advanced and reliable RO components, with Kapoor’s association helping anchor the narrative around trust and consistency. These qualities remain central in a category where both consumers and partners look for reliability and performance.
Through the campaign, Lexpure also brings attention to the role of component level innovation in improving water purification solutions. As awareness around water quality continues to grow, the importance of dependable RO components has become even more critical.
As India’s largest RO component manufacturing company, Lexpure says it is focused on delivering tested and trusted components that support better service, longer product life, and safer drinking water. Backed by a network of more than 70,000 technicians across India, its products reach consumers through a strong service ecosystem.
The brand positions its offering as essential to overall system performance, much like quality parts are essential for a vehicle to run smoothly.
Watch the camapaign
Speaking on the campaign, Kareena Kapoor said, “Every family deserves access to safe and reliable drinking water. An RO purifier plays an important role in that, but its performance depends greatly on the quality of the components inside it. Through this campaign, Lexpure is highlighting a very important message — that trusted components are essential for better performance, consistency and confidence in every RO system.”
Shreyansh Shah (CEO), Lexpure, added, “At Lexpure, we believe the true performance of any RO system depends on the quality of the components inside it. Across India, the RO industry and service network are growing rapidly, but one of the biggest challenges continues to be the use of untested and unreliable components. A purifier may look perfect from the outside, but if its internal components are not dependable, it can directly impact performance, water quality and ultimately the health of the family using it.”
