Libas has entered the workwear segment with the launch of Gerua, a new sub-brand focused on clothing for working women, positioned as an online-first offering and supported by a campaign featuring Anya Singh. The campaign, ‘Outfit Sahi Toh Sab Sahi’, captures everyday workplace moments to show how clothing choices can influence confidence and ease through the workday.
The collection includes over 100 styles across categories such as shirts, kurta sets and structured suits. Pricing is kept within an accessible range, with kurtas starting at Rs 499 and most products priced under Rs 2,500. The brand is aimed primarily at young professionals at the early stages of their careers. Gerua focuses on everyday workwear that balances comfort, practicality and a clean, professional look suited to contemporary office environments.
Link to the campaign
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Sidhant Keshwani, Founder and CEO at Libas stated, “Gerua represents a strategic expansion for Libas as we move into the fast-growing workwear category. The brand combines our understanding of the Indian consumer with AI-powered insights that help us anticipate trends rather than react to them. Our goal is to create workwear that is aspirational yet accessible for the next generation of professionals.”
Nisha Khatri, Head of Marketing, Libas said, “As more young professionals enter the workforce, workwear expectations are evolving quickly. Gerua is our response to this shift, combining data-driven insights with contemporary design. With ‘Outfit Sahi Toh Sab Sahi’, we wanted to reflect everyday workplace moments where the right outfit can subtly influence confidence. Anya felt like the perfect fit for the campaign because her personality and presence resonate strongly with the new generation of professionals.”
Anya Singh said, “It was genuinely exciting bringing this campaign to life and being associated with Gerua. The brand feels incredibly fresh and perfectly in sync with the energy of young professionals today. The collection is designed to make everyday dressing effortless, while still helping you look confident, polished and put together.”
