MakeMyTrip has launched two new campaign films featuring actors Aparshakti Khurana and Manjot Singh to highlight the role of its AI-powered travel assistant, Myra, in simplifying travel bookings.
The films focus on common travel planning situations, including highly specific hotel preferences and family vacation demands where different travellers want different experiences from the same trip. Through the campaigns, MakeMyTrip shows how Myra can manage the entire booking process within a single conversation, from travel search to payment completion.
The campaign also highlights the humorous contrast between solving travel related challenges and handling personal situations, with the films carrying the line, ‘Life ka mess? On you guys. Trip ka mess? Myra sambhaal legi.’
According to the company, the films follow the recent launch of Myra 2.0, an upgraded version of the AI assistant that now supports end to end travel booking through a conversational interface. Users can complete bookings entirely through voice interactions across eight languages, including Hindi, Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu, and English.
Raj Rishi Singh, Chief Operating Officer (COO) Flights, Corporate, GCC and Marketing, MakeMyTrip, said, “The films bring alive a simple truth: travel complications are inevitable, but managing them shouldn’t be. With Myra, we are taking that stress away. Aparshakti and Manjot bring that contrast to life in a way that is both relatable and entertaining.”
