Mantra Group has appointed actor Ranbir Kapoor as its brand ambassador as the Pune based real estate developer expands its presence across markets and categories.
Founded in Pune in 2007, Mantra has grown from a local developer into a real estate group with interests across residential, commercial and retail projects.
The company has expanded internationally through branded residences with luxury brand Jacob & Co. and entered Mumbai with large-scale development projects. In Pune, it continues to expand its residential and luxury portfolio.
As part of the association, Mantra will launch a new brand film featuring Ranbir Kapoor alongside Rohit Gupta, Managing Director, Mantra Group.
The partnership comes as Mantra looks to build a broader brand identity around its expansion into new markets and categories. Kapoor will also feature in Mantra’s The Festival of Choices campaign, which brings the company’s portfolio together under a wider consumer campaign.
