Micro Wellness, the wellness division of Micro Labs Limited, has partnered with Dhurandhar 2, starring Ranveer Singh, to promote its flagship offering DOLO Pain Relief Spray.
Built around the theme “The Unstoppable Indian,” the campaign draws heavily from the film’s narrative of resilience and determination. By aligning its messaging with the high-energy, action-driven storyline of Dhurandhar 2, the brand aims to position DOLO Pain Relief Spray as an enabler for individuals navigating physically demanding, fast-paced lifestyles.
The campaign will roll out across multiple languages Hindi, Tamil, Telugu, and Kannada underscoring the brand’s intent to achieve nationwide resonance. At its core is a digital-first activation, #PainReliefKaDhurandhar, designed to drive user participation.
Through the campaign, consumers will be encouraged to share personal stories of grit and perseverance, allowing the brand to build a more emotionally anchored narrative around pain relief, one that goes beyond functionality to tap into identity and aspiration, particularly among younger audiences.
Commenting on the collaboration, Ms. Diya Surana, Head – Micro Wellness, said “Our collaboration with Dhurandhar 2 celebrates the unstoppable spirit of today’s India. With DOLO Pain Relief Spray, we aim to empower individuals to stay active, resilient, and unstoppable.”
