MoEngage has acquired San Francisco-based AI startup Aampe in a move to strengthen its customer engagement platform with agentic AI capabilities. While the financial terms of the deal were not disclosed, the acquisition brings Aampe’s AI decisioning technology and founding team into MoEngage as the company expands its enterprise AI offerings.
Aampe develops AI infrastructure that assigns an autonomous AI agent to each individual customer, enabling personalised decisions on what message to send, when to send it, how frequently to communicate, and which channel to use. Rather than relying on static customer segments or predefined marketing journeys, the platform continuously adapts decisions based on customer interactions and outcomes.
With the acquisition, Aampe’s co-founders, Paul Meinshausen, Schaun Wheeler, and Sami Abboud, will join MoEngage to lead its agentic decisioning initiatives. Existing Aampe customers will continue using the platform without disruption, while gaining access to MoEngage’s engineering, data science, and customer support resources.
The acquisition also expands MoEngage’s AI portfolio by combining its existing Merlin AI marketing workflow tools with Aampe’s individual-level decisioning technology. The integrated platform is designed to help businesses automate customer engagement, campaign execution, and marketing decisions using AI across multiple digital channels.
Aampe’s technology is already being used by companies including Swiggy, Grab, Taxfix, and ZenBusiness. According to the company, its platform manages hundreds of millions of AI agents and processes more than 200 billion customer decisions every week, highlighting the growing adoption of AI-driven decision-making in enterprise marketing.
The deal reflects a broader trend in the marketing technology industry, where software companies are moving beyond automation toward AI systems capable of making real-time decisions for individual customers. As enterprises seek more personalised customer engagement at scale, agentic AI is emerging as a key area of investment and product development.
Raviteja Dodda, Co-founder and CEO, MoEngage, said, “Every marketer wants to show up at the right moment, with the right message, for every individual user. The gap isn’t ambition, it’s infrastructure. Aampe has built something the rest of the market hasn’t cracked: a system that optimizes content, timing, channel, and frequency together, continuously, at the individual level”
He further added, “But what convinced me was the team behind it. Paul, Schaun, Sami, and the Aampe team have brought a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we’re going to define the next era of Agentic Marketing, and we’re thrilled to have them building it with us.”
Paul Meinshausen, Co-founder and CEO, Aampe, said, “We built Aampe on one conviction: one agent per user, not one model per segment. A per-user agent builds a persistent, compounding model of each individual, their rhythm, their content preferences, what actually moves them to act.”
He further added, “And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception.”
Niranjan Sane, AVP Growth, Swiggy, said, “At Swiggy, personalization at scale isn’t a nice-to-have; it’s how we build loyalty with millions of users every day. MoEngage has been a core part of that infrastructure, and Aampe has shown us how we can deliver highly relevant messages to our customers by working through thousands of options and tailoring them toward their specific preferences.”
He further added, “Customers find Swiggy to be their preferred destination, catering to their specific likes and dislikes. We anticipate this acquisition will further enhance the way we serve our customers and help us in continuing to lead the curve.”
Alex Beresford, Chief Growth Officer, Taxfix, said, “We ran Aampe side by side against a rule-based CRM system we’d iterated on for four years. Aampe beat it by 50%, delivered a 40% revenue uplift versus a global holdout, and was breakeven in thirty days. When I compared the fully loaded cost of running Aampe against what we spend on advertising to drive the same returning-customer behavior, Aampe was 120 to 150 times more efficient.”
Matias Singers, Head of Product Comms, Grab, said, “The real unlock with Aampe wasn’t just the personalization, it was the compounding. When we learn that a user responds to convenience as a value proposition, that learning carries forward into every future product launch, every new feature, every campaign. We’re not starting from zero every time. That changes the entire economics of how a team like ours operates at our scale.”
