OnePlus has onboarded six Indian performers as brand ambassadors: Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel. The partnership brings together six reputed performers to represent OnePlus India.
The campaign begins with a six-part ad film series reflecting the balance of power and control in OnePlus devices, including the OnePlus 15R, aligning with the brand’s Never Settle philosophy. Each ambassador highlights performance and adaptability, showing how limits can be challenged and redefined.
Titled Power On. Limits Off the series presents each ambassador reflecting on formative moments, recovery, preparation, resilience, and reinvention. The campaign was conceptualized by OnePlus’ in-house team and produced by Kameron, a creative production house in Helsinki, Finland.
Speaking on the partnership and the Power On. Limits Off campaign, Ishita Grover, Director of Marketing at OnePlus India said, “Marking OnePlus’ 12th anniversary in India, we’re proud to announce onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors reflect and intricately tie to our performance- first approach. We are certain that this collaboration will be well-received by our community.”
Speaking on the collaboration with OnePlus India, Jasprit Bumrah said, “Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic and rising stronger. He adds, I’m glad to partner with OnePlus to celebrate that true Never Settle spirit as evolution is the only constant in a dynamic universe.”
“Power On. Limits Off represents a mindset I connect with deeply — the urge to evolve, to challenge myself, to create without holding anything back. It’s about choosing growth over comfort and staying true to what drives you. That’s why teaming up with OnePlus feels so organic. Their devices are built with the same spirit of pushing boundaries and redefining what’s possible. I’m genuinely excited for this collaboration and to inspire people to tap into their own power and break past the limits they’ve set for themselves, shared Armaan Mallik on his collaboration with OnePlus India.”
