The campaign celebrates creativity, passion and self-expression, positioning the upcoming Reno16 Series as a companion for a generation that creates, captures and shares its stories with confidence.
Ahead of the launch of the OPPO Reno16 Series on July 2, OPPO India has unveiled its latest brand campaign, #LiveItYourWay, featuring actor Janhvi Kapoor. Built around the Reno series’ long-standing philosophy of encouraging individuality, the campaign highlights the importance of pursuing one’s passion despite self-doubt, while showcasing how technology can empower creativity and self-expression.
The campaign film follows Rhea, an aspiring musician who shares a video of herself singing on social media but begins questioning her talent after facing criticism. Just as her confidence starts to fade, a heartfelt message from her father, accompanied by a childhood photograph of her performing fearlessly on stage, reminds her why she fell in love with music in the first place. Encouraged by the memory, she rediscovers her confidence, auditions for her college music event and embraces her passion once again.
Adding emotional depth to the narrative is a reimagined version of the iconic song Jugni, which has long symbolised freedom, individuality and self-discovery. The track mirrors Rhea’s emotional journey from self-doubt to self-belief, reinforcing the campaign’s central message of embracing one’s authentic self.
Throughout the film, the upcoming OPPO Reno16 Series is positioned as an enabler of creativity rather than merely a smartphone. The campaign naturally integrates AI-powered features such as AI Remix Collage and OPPO Bubble, demonstrating how users can capture, edit and share stories more intuitively. The film also features the OPPO Enco Air5, whose 52dB Active Noise Cancellation helps the protagonist immerse herself in music and block out distractions as she prepares to perform.
Designed for today’s creator generation, the Reno16 Series introduces a suite of AI-powered creativity tools alongside advanced imaging capabilities, intelligent editing experiences and seamless performance to simplify content creation.
The campaign will be rolled out across digital platforms, cinemas, OTT platforms and out-of-home (OOH) media to build momentum ahead of the Reno16 Series launch.
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Commenting on the campaign, Sushant Vashistha, Head of Digital Marketing, OPPO India, said”Today’s generation is creating and sharing more than ever before. Self-expression has become an integral part of how young people communicate, connect and build confidence. With the Reno16 Series, we wanted to create technology that supports this behaviour naturally and intuitively. It is a generation that is driven by passion and individuality, and our campaign ‘Live It Your Way’ is a celebration of that spirit. It reflects that spirit by celebrating individuals who choose to pursue their passions despite doubts and expectations. Through powerful imaging capabilities and AI-driven creativity tools, the Reno16 Series empowers users to bring their stories to life and truly live life their way.”
Adding to this, Goldee Patnaik, Head of Communications, OPPO India, said “Reno has always stood for empowering a generation that sees creativity as a way of life and self-expression as an extension of who they are. Today’s generation doesn’t just use technology to capture moments, they use it to discover their passions, tell their stories and connect with the world in more meaningful ways. With the Reno16 Series and OPPO Enco Air5, we’ve brought together an intelligent ecosystem that seamlessly supports every stage of that journey, from finding inspiration and immersing yourself in your creative flow to capturing, creating and sharing your story effortlessly.”
Sharing her experience of being part of the campaign, Janhvi Kapoor said “What I love about this campaign is its celebration of individuality and self-expression. It captures the spirit of a generation that is confident, authentic, and unafraid to forge its own path. I personally relate to this because, in many ways, it’s been my own journey too—learning to trust myself, embrace my voice, and keep moving forward despite the noise. That’s what makes this story so special to me. OPPO Reno16 beautifully supports that journey by making creativity effortless and empowering.”
