OPPO India has partnered with Instagram to launch the ‘OPPO LUMO Creator Program’, a creator development initiative to support India’s growing community of visual content creators. The program focuses on helping creators improve content quality, expand their reach, and access learning opportunities through a combination of smartphone imaging technology and platform support.
The initiative targets micro and nano creators across India, particularly those who rely on smartphones as their primary content creation tools. It will feature monthly themed challenges, platform-specific storytelling formats, mentorship sessions, masterclasses, and on-ground experiences designed to support creator growth.
OPPO and Instagram Expand Creator Support Initiatives
The collaboration combines OPPO’s LUMO Image Engine imaging technology with Instagram’s content discovery ecosystem. As part of the partnership, selected creators will receive content amplification opportunities across OPPO India and Instagram channels, along with a joint Meta and OPPO certification program for winners.
Near-Lossless Instagram Uploads Introduced on OPPO Find X Series
OPPO has also introduced near-lossless Instagram uploads on the Find X Series smartphones. The feature is designed to preserve video quality during upload, allowing creators to share content on Instagram with minimal visible loss of image detail and clarity.
According to the companies, the partnership reflects the increasing importance of mobile-first content creation in India, where creators continue to play a significant role in driving engagement across digital platforms
Goldee Patnaik, Head of Communications at OPPO India, said, “At OPPO, our philosophy of ‘Make Your Moment’ is rooted in enabling youth to capture and share their stories in authentic, impactful ways. With Instagram, we are building a program that brings this vision to life, putting the power of storytelling into the hands of millions of young creators across the country.”
He further added, “This is not just about showcasing our imaging capabilities, but about enabling a new generation of India to be seen, heard, and discovered, while shaping a culture where creativity and self-expression truly thrive.”
Simon Liu, Global Imaging Director, OPPO, said, “Today’s creators don’t just capture moments, they shape culture. With LUMO Imaging, our goal is to make powerful and effortless imaging experiences accessible to everyone. We have designed our imaging systems to adapt to real-life scenarios – whether it’s shooting in low light, capturing motion, or creating expressive portraits, so creators can focus on their story, not the settings. India’s creator energy is unmatched, and we are proud to build imaging experiences that are truly made for this generation.”
Said Rishad Chindamada, Vertical Head for Tech, Meta (India), “Creator partnerships are no longer just an engagement play, they’re a business driver. The OPPO LUMO Creator Program positions Instagram Reels as the canvas where hardware innovation meets everyday storytelling, translating product capabilities into authentic, relatable narratives. By empowering grassroots creators across regional India, we’re delivering both cultural relevance and tangible business impact for brands.”
