Philips India has appointed actor Yash as the brand ambassador for its Men’s Grooming portfolio, while launching its new campaign, ‘Trimmers Ka Baap’, featuring the actor.
The partnership comes after fans spotted Yash using a Philips trimmer in a behind-the-scenes glimpse earlier this year. The moment sparked conversations across social media and entertainment platforms, eventually leading to the formal collaboration between the actor and the grooming brand.
Alongside the ambassador announcement, Philips has also partnered with Yash’s upcoming film ‘Toxic: A Fairy Tale for Grown-ups’ as its Official Grooming Partner. The film is scheduled for a worldwide release on August 26, 2026.
The new ‘Trimmers Ka Baap’ campaign positions Philips as a grooming choice for consumers looking for precision and performance. Featuring Yash in a high-energy avatar, the campaign centres on the message that the actor relies on Philips trimmers for his signature beard.
At the centre of the campaign is the Philips All-in-One Trimmer with BeardSense Technology. According to Philips, the technology scans beard density 125 times every second and automatically adjusts power as it moves across areas with different hair density.
The company says the technology is designed to deliver an even trim and sharp finish, while enabling professional-grade grooming results at home.
For Philips, the actor’s existing association with the product adds an element of authenticity to the partnership, particularly after the original fan-discovered moment.
The brand’s association extends beyond the advertising campaign, with Philips becoming the Official Grooming Partner of ‘Toxic: A Fairy Tale for Grown-ups’.
The partnership connects Yash’s on-screen persona with his grooming choices off-screen, bringing together the actor, the film and Philips’ men’s grooming portfolio.
Speaking about the association, Rocking Star Yash said: “I’ve trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that’s what I value about Philips.”
Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said: “The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. As one of India’s most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our ‘Trimmers Ka Baap’ campaign and our partnership with Toxic, we’re excited to showcase how Philips’ innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home.”
FAQs
- Is Yash the new brand ambassador for Philips?
Yes. Philips India has appointed Rocking Star Yash as the brand ambassador for its Men’s Grooming portfolio. - What is Philips’ ‘Trimmers Ka Baap’ campaign?
‘Trimmers Ka Baap’ is Philips India’s new men’s grooming campaign featuring Yash, highlighting the performance and technology of its trimmers. - What technology does Philips’ featured trimmer use?
The Philips All-in-One Trimmer uses BeardSense Technology, which the company says scans beard density 125 times every second and adjusts power accordingly. - Is Philips associated with Yash’s ‘Toxic’ movie?
Yes. Philips has joined ‘Toxic: A Fairy Tale for Grown-ups’ as its Official Grooming Partner. The film is scheduled for worldwide release on August 26, 2026. - How did Yash’s partnership with Philips begin?
The association follows a fan-discovered moment in which Yash was spotted using a Philips trimmer in a behind-the-scenes glimpse, generating conversations online before the formal partnership was announced.
