Philips Personal Health India has appointed Ahaan Panday as the brand ambassador for Philips OneBlade, alongside the launch of its new campaign focused on evolving grooming habits among younger consumers. The campaign is built around the idea of individuality and self expression, positioning grooming as a personal choice rather than a fixed routine.
Through the campaign, the brand highlights how grooming is no longer limited to set rituals but is shaped by personal preferences, speed and adaptability, with Ahaan Panday’s association aimed at connecting with Gen Z audiences and their evolving expectations, while positioning Philips OneBlade in line with broader consumer shifts towards convenience, versatility and personalisation in grooming choices.
The campaign narrative focuses on how younger users are redefining established norms, choosing tools and methods that fit their lifestyle rather than following conventional practices. It presents grooming as part of everyday self expression, rather than a structured routine.
Philips OneBlade is positioned as a multi functional grooming device designed to handle trimming, edging and shaving within a single tool. The product is built to simplify grooming routines by reducing the need for multiple devices, while also focusing on ease of use and skin comfort.
Link to the campaign
Speaking on the association, Smit Shukla, Country Head – Philips Personal Health, said, “Gen Z has rewritten the rules of grooming on their own terms, and OneBlade was built to match that energy, delivering the flexibility and performance that fits how they actually live. Ahaan is one of the most genuine and influential young voices in India right now and bringing him on board as Brand Ambassador reflects our confidence in OneBlade’s trajectory and our commitment to being the grooming brand Gen Z reaches for.”
Ahaan Panday, said, “For my generation, grooming is more about expressing who you are. That’s why this partnership with Philips grooming feels natural. OneBlade keeps up with the way we live -fast, dynamic, and always evolving. ‘Built Different’ is more than a campaign; it’s a mindset that celebrates individuality and the confidence to do things your own way. I’m excited to be part of a movement that encourages young people to own their style without compromise.”
