PhonePe has launched PhonePe PulsePro, an enterprise intelligence platform that leverages aggregated transaction data to provide businesses with hyperlocal, near real-time market insights. The platform is designed to help organisations make faster, data-driven decisions across expansion planning, distribution strategy, site selection and category growth.
The launch comes as businesses increasingly seek more granular and actionable market intelligence amid rapidly changing consumer and merchant behaviour. According to PhonePe, conventional research methods, which often rely on surveys and sample-based studies, can fall short in capturing real-time purchase behaviour, making it harder for companies to respond quickly to evolving market trends.
Built on PhonePe’s digital payments ecosystem, PulsePro analyses aggregated and anonymised transaction trends to offer businesses a view of economic activity across India. The company said the platform enables organisations to identify emerging consumer patterns and make informed strategic decisions while maintaining privacy and responsible data practices.
PhonePe’s ecosystem currently includes over 700 million registered users, more than 50 million registered merchants, and coverage across 99% of India’s postal codes, providing the data foundation for the new platform.
PulsePro builds on PhonePe Pulse, the company’s open-data platform launched in 2021, which has been widely used by entrepreneurs, developers, researchers, policymakers and students. While PhonePe Pulse will continue to remain a free public resource, PulsePro introduces enterprise-grade intelligence tailored for businesses looking for deeper market insights.
Commenting on the launch, Karthik Raghupathy, Head of Strategy at PhonePe, said “Businesses today don’t just need more data, they need better intelligence. Since launching PhonePe Pulse in 2021, we have seen a growing demand from organizations looking for deeper market insights to guide expansion and strategic decision-making. PhonePe PulsePro is our response to that need. By leveraging one of India’s richest and most comprehensive sources of market intelligence, we are enabling organizations to make smarter decisions while upholding the highest standards of privacy and responsible data use.”
FAQs
- What is PhonePe PulsePro?
PhonePe PulsePro is an enterprise intelligence platform that uses aggregated and anonymised transaction data to provide businesses with hyperlocal, near real-time market insights for strategic decision-making. - How is PhonePe PulsePro different from PhonePe Pulse?
While PhonePe Pulse is a free, open-data platform for researchers, developers and the public, PulsePro is an enterprise-focused offering that provides advanced business intelligence and deeper market insights for organisations. - What insights does PhonePe PulsePro offer?
The platform provides Category & Growth Intelligence, Retail Network Intelligence and Hyperlocal Intelligence, helping businesses analyse consumer spending, identify expansion opportunities and optimise distribution networks. - Who can use PhonePe PulsePro?
PhonePe PulsePro is designed for enterprises and organisations looking for data-driven insights to support business expansion, site selection, category growth and strategic planning. - What powers PhonePe PulsePro?
The platform is built on PhonePe’s digital transactions ecosystem, which includes over 700 million registered users, 50 million registered merchants, and coverage across 99% of India’s postal codes.
