Voltas Limited has appointed Prasenjit Basu as Head – Marketing & Corporate Communications, expanding his remit to include both the company’s marketing and corporate communications functions.
Basu takes on the role in August 2026, returning to Voltas after more than nine years with Voltas Beko. He was most recently Head of Marketing, Product & Ecommerce at the joint venture. Before that, he served as Senior General Manager – Marketing at Voltas between April 2017 and March 2019.
During his tenure at Voltas Beko, Basu was part of the leadership team involved in building the business in India. His work covered marketing, product development, consumer insights, e-commerce and go-to-market strategy.
He was also involved in expanding Voltas Beko across categories including refrigerators, washing machines, dishwashers and ovens. Reports indicate that the business’s early go-to-market work included consumer research across more than 4,000 households and assessments across over 2,000 distribution and dealer touchpoints.
Basu’s return gives Voltas a leader with prior experience of the company’s business as well as its broader consumer durables market.
Basu brings more than two decades of experience spanning consumer durables, retail, FMCG and media.
Before his earlier stint at Voltas and subsequent move to Voltas Beko, his career included roles at TEN Sports Network, Videocon Consumer Durables, Reliance Digital Retail, LG Electronics, Burson-Marsteller – Genesis PR, DLF Universal and Kodak.
At TEN Sports Network, he held marketing leadership roles covering India, Pakistan and the Americas. His experience therefore spans brand marketing as well as business and communications functions.
Basu’s appointment brings marketing and corporate communications under one leadership mandate as Voltas continues to operate across India’s consumer durables and home-comfort categories. His previous experience across brand building, product, e-commerce, consumer marketing and communications gives him a broad base for the role, while his familiarity with Voltas provides continuity.
