Mankind Pharma has appointed veteran actor Rakesh Bedi as the new brand ambassador for its Ayurvedic antacid brand Gas-O-Fast. The association has been unveiled through a new campaign film that uses humour, nostalgia, and India’s shared love for indulgent food to position the brand as a relatable solution for acidity and digestive discomfort.
Built around the insight that Indians rarely hold back from eating the food they love despite the consequences, the campaign introduces the line “Khana banane ka nahi, pachane ka solution.” Instead of warning consumers against overeating, the film embraces the reality of post-meal discomfort with a light-hearted, comedic approach rooted in Bedi’s signature comic timing.
The campaign taps into Bedi’s recent pop-culture resurgence online, where clips, memes, and nostalgic references from his film and television career have found renewed popularity among younger audiences. By combining that familiarity with everyday digestive issues, Gas-O-Fast aims to make acidity conversations feel more relatable and culturally rooted rather than clinical.
At the centre of the product positioning is jeera (cumin), a traditional Indian digestive remedy that the brand presents in a fizzy, fast-acting Ayurvedic format. Gas-O-Fast said this combination helps differentiate it within a category often dominated by synthetic antacids, while reinforcing its identity as a modern solution inspired by Indian ingredients and remedies.
The campaign film is currently live across digital platforms as the brand looks to strengthen its recall through humour-led storytelling and culturally familiar insights.
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing for Mankind Consumers Products Private Limited, said “Indians have always had a complicated relationship with food. We celebrate with it, we bond over it and we absolutely refuse to hold back, and then the stomach has its say. Rakesh Bedi captures that truth better than anyone. His comic style is not just funny, it is familiar in a way that cuts across age groups and geographies. With this campaign, we wanted Gas-O-Fast to feel less like a remedy and more like a co-conspirator in every great meal.”
