In a major brand-building move, Mahesh Edible Oil Industries has announced the appointment of Ranbir Kapoor as the Brand Ambassador for its flagship products — SALONI Mustard Oil, SALONI Soya Chunks, and STAYFIT Refined Oil.
The collaboration marks a significant milestone for the fast-growing edible oil company as it sets its sights on aggressive national expansion and a stronger presence across Indian households.
The partnership comes at a crucial time for the company. For FY 2026–27, Mahesh Edible Oil Industries is targeting an ambitious 25% year-on-year revenue growth, backed by deeper rural penetration, expansion into new geographic territories, and stronger trade marketing initiatives.
With a solid foothold in North and Eastern India, the company now plans to scale nationally by onboarding super stockists, dealers, and distributors across untapped and fast-growing markets. The move signals a transition from being a strong regional player to building a credible pan-India brand.
Ranbir Kapoor’s wide appeal across age groups and regions makes him a strategic choice. Known for his versatility and strong connect with urban as well as emerging audiences, Kapoor’s association is expected to enhance brand recall and build deeper consumer trust.
The upcoming high-impact campaign featuring the actor will focus on increasing visibility, strengthening brand credibility, and expanding household penetration across metro cities, tier-2 towns, and rural India. The company is also aiming to reinforce its positioning in the premium and semi-premium edible oil segments.
The expansion reflects the long-term vision of Mr. Dinesh Rathore, Managing Director, Mahesh Edible Oil Industries, who has been steering the company beyond its regional strongholds toward a future-ready national presence.
Adding to this, Mr. Mahesh Rathore, Director, Mahesh Edible Oil Industries, said: “We have built strong production capabilities, both in terms of quality and quantity. Our manufacturing capacity is being upgraded multiple folds year-on-year to support our expanding market reach. This ensures that as demand grows nationally, we are fully equipped to deliver consistently high-quality products at scale.”
