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RCB Players Star In ConfirmTkt’s New Campaign For AI-Powered Seat Finder Feature

Powered by TARA, the new conversational AI feature helps users discover confirmed train tickets and alternate travel options in real time, while a new campaign featuring Virat Kohli, Rajat Patidar, and Venkatesh Iyer brings the launch to life.

BrandBeats Desk by BrandBeats Desk
May 8, 2026
in AdWorks
Reading Time: 2 mins read
RCB Players Star In ConfirmTkt’s New Campaign For AI-Powered Seat Finder Feature
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ConfirmTkt has launched AI Seat Finder, a new conversational AI-powered feature designed to help users discover confirmed train tickets and alternative travel options more efficiently.

Powered by TARA, an AI-native agent developed by ixigo, the feature has been integrated directly into the ConfirmTkt app and aims to simplify the often uncertain process of booking train tickets in India.

The AI Seat Finder activates when users begin searching for trains and analyses real-time seat availability to recommend the best travel options. The feature highlights trains with confirmed seats, suggests alternate routes and boarding points, and allows users to interact conversationally through prompts such as “Show me confirmed train tickets after 5 PM” or “Which trains with confirmed seats will reach the earliest?”

By combining conversational AI with live availability data, ConfirmTkt aims to reduce booking friction and improve ticket discovery for users who frequently face waitlists or unclear alternatives during the booking process.

The feature is currently available in both Hindi and English, with the company positioning it as a solution built for travellers across metro as well as high train-traffic and non-metro regions in India.

To support the launch, ConfirmTkt has also rolled out a new campaign titled ‘Talk Travel Repeat – AI Seat Finder Dilayega Seat’, featuring Virat Kohli, Rajat Patidar, and Venkatesh Iyer. The humour-led campaign film showcases the feature in action and highlights how travellers can find confirmed tickets or same-train alternatives more easily using AI Seat Finder.

The campaign marks ConfirmTkt’s third consecutive year as the Official Train Ticketing Partner of Royal Challengers Bengaluru (RCB) and will be amplified across television, digital platforms, social media, out-of-home advertising, and in-stadium integrations during the cricket season.

Commenting on the launch, Dinesh Kumar Kotha, CEO, ConfirmTkt & ixigo Trains, said, “Getting a confirmed train ticket in India has always involved a degree of uncertainty and effort. With AI Seat Finder (powered by TARA), we are reimagining this experience by making it conversational and outcome-driven. Instead of navigating multiple options and screens, users can now simply express their intent and let the app guide them to the best possible journey. This is a significant step in our vision of building an AI-first travel experience that is simpler, more accessible and truly built around the needs of Indian travellers. We’re also excited to continue our partnership with RCB for the third year, bringing this innovation to millions of fans during the cricket season.”

Tags: ConfirmTktRoyal Challengers Bengaluru (RCB)

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