Reliance Retail has acquired global haircare brand Anomaly, founded by actor-entrepreneur Priyanka Chopra Jonas. The acquisition includes the brand’s trademarks, intellectual property, and digital assets, giving Reliance Retail full ownership and control over Anomaly’s global business.
Founded in 2021, Anomaly is positioned as a clean, vegan and high-performance haircare brand at an accessible price point. The brand has built a presence across key international markets, including North America, the UK and the Middle East, making it one of the few celebrity-led Indian-origin beauty brands with global traction.
Reliance’s move aligns with its broader ambition to build and scale new-age, high-growth brands across both domestic and international markets. With Anomaly now part of its portfolio, the retailer plans to leverage its extensive physical store network and digital platforms, including its beauty-focused platform Tira, to accelerate the brand’s reach and accessibility.
Despite the acquisition, Priyanka Chopra Jonas will continue to play a key role in the brand’s future as Creative Director, overseeing product development, innovation, and brand vision.
Her continued involvement is expected to help maintain Anomaly’s identity as a purpose-driven, consumer-centric brand rooted in sustainability and accessibility.
