In India’s evolving skincare landscape, Dot & Key continues to balance clinical efficacy with Gen Z appeal. This summer, the brand reinforces its “proof-over-promises” philosophy by launching a new campaign for its Vitamin C + E Super Bright Sunscreen.
With brand ambassador Shanaya Kapoor leading the way, the campaign emphasises clinical transparency while ensuring that high-quality sun protection feels effortless for the modern consumer. This launch introduces a refreshed, contemporary look for the iconic sunscreen, while carefully preserving the high-performance, original formula that users have come to trust.
And if we talk about the film it captures relatable daily moments of the Gen Z lifestyle, showing how SPF makes a difference in your skincare routine. Shanaya Kapoor leads the story, with real testing and a clean formula at the center to prove it actually works. Her journey shows how making sunscreen part of your daily routine builds confidence and helps your skin.
As per the brand, To satisfy today’s informed consumers, Dot & Key highlights in vivo testing and ensures its SPF 50 PA++++ claims are verified on human skin. The product remains a market standout for its water light liquid texture that feels lightweight and non-sticky. While also it leaves no white cast and is suitable for all skin types including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange, the formula targets dullness and pigmentation while remaining gentle enough for sensitive skin.
The campaign is now live across digital and social platforms, continuing Dot & Key’s mission to make high quality skincare accessible to modern Indian consumers while encouraging everyday sun protection.
Link to the campaign:
Co-Founder of Dot & Key Suyash Saraf said: “At Dot & Key, we believe skincare should be both effective and transparent. Our fresh look Vitamin C + E Super Bright Sunscreen is a reminder that sun protection is essential and that consumers deserve products backed by real science. Shanaya Kapoor, our brand ambassador, represents the everyday confidence that comes with consistent skincare, making it relatable for our younger, Gen-Z consumers.”
“The formula remains the same because it already delivers results, and the refreshed packaging makes it easier for consumers to find and use every day. With in vivo testing, our sunscreen reassures clean formulation and proven efficacy, which is why it is one of our most loved sunscreens,” he added.
Brand Ambassador of Dot & Key Shanaya Kapoor, added: “SPF has always been a key part of my skincare routine. I love how the new campaign displays the real difference sunscreen can make visibly and emotionally to a person. I am in love with the new packaging.”
