As cricket fever grips the country, Wendy’s India is bringing the excitement of the T20 World Cup straight to its customers’ trays. In collaboration with Coca-Cola, the official sponsor of the tournament, the QSR brand has launched a nationwide consumer campaign that transforms every burger order into a chance to win match tickets and exclusive signed memorabilia.
Running from 7th February to 8th March, the cricket-themed campaign lets customers “score runs” with every Wendy’s burger they order. Each purchase comes with a special sticker featuring a random score of 10, 15, or 20 runs. Once fans collect 100 runs, they unlock an assured reward by sending a DM to @wendys_india on Instagram.
The rewards? T20 World Cup match tickets, signed official jerseys, and autographed cricket balls, all powered by Coca-Cola, giving fans a shot at getting closer to the game’s biggest moments.
Mohit Mahajan, AVP – Marketing, Rebel Foods said, “Cricket is an emotion in India, and the T20 World Cup is the perfect moment to bring fans together over great food and shared excitement. With this campaign, we wanted to go beyond just meals and create a fun, rewarding experience that lets our customers celebrate every run. Our partnership with Coca-Cola allows us to tap into the nationwide cricket fever and make every Wendy’s order feel like a win this T20 season,”
The campaign is live PAN India, blending everyday food occasions with cricket celebrations. Customers dining in at Wendy’s outlets during the campaign period will also receive guaranteed official T20 merchandise, adding to the on-ground excitement.
