Finance creator and entrepreneur Sharan Hegde has acquired a minority stake in the creator startup Madhouse Mafia in a deal valuing the company at approximately $3.2 million, or around Rs 30 crore. The investment marks Hegde’s entry into the company as a strategic investor and adviser while the startup continues to expand its presence in India’s creator economy.
According to The Moneycontrol report, Hegde will not be involved in the day-to-day operations of the business. Instead, his role will focus on providing strategic guidance and helping the company strengthen its network and industry relationships as it scales its creator-focused offerings.
Madhouse Mafia Expands Creator Economy Presence
Founded by Rachit Arora, Supriya Ullengala, and Zeba Madni, Madhouse Mafia operates across influencer marketing, talent management, performance marketing, and AI-driven advertising. The company works with creators across categories, including finance, technology, and travel, and supports content production and audience growth initiatives.
Speaking to Moneycontrol, co-founder Rachit Arora said, “His focus obviously lies on the 1% Club as a whole.” He added, “He joins us as an adviser. His role essentially would be to guide us and probably help us open doors to a few other companies and connections that he would have himself.”
Revenue Growth And Future Expansion Plans
According to the report, Madhouse Mafia has generated more than Rs 30 crore in revenue over the last 18 months. The company reported revenue of Rs 28.5 crore and profit of Rs 2.92 crore in FY26 and has worked with brands including Amazon, BMW, and Motilal Oswal.
Commenting on the investment, Hegde told Moneycontrol, “I’ve spent years building content and understand how difficult it is to create an audience from scratch.” He further said, “Very few have demonstrated the ability to consistently build creators and communities from the ground up.” The company is targeting revenue of more than Rs 150 crore over the next five years as it expands its creator management and brand partnership business.
