Snitch has entered the travel accessories category through a partnership with travel platform Escape Plan, launching a collection of luggage and travel products that extends the fashion brands product range beyond apparel.
The collection includes hard shell carry on and check in luggage, laptop trolleys, backpacks and other travel accessories. The luggage features polycarbonate shells, 360 degree spinner wheels, TSA approved locks and organised interiors.
The partnership combines Snitchs design and retail presence with Escape Plans product development, sourcing, manufacturing and distribution capabilities. This allows Snitch to enter the travel category without developing a separate manufacturing and supply chain setup.
The launch is supported by a digital campaign built around the idea of travel becoming an extension of personal style, particularly among younger consumers. The campaign was developed by Escape Plans in house creative team and directed and produced by Capsule.
Snitch joins other lifestyle brands including HRX and Rare Rabbit that have partnered with Escape Plan to enter the travel category.
Watch the campaign
Abhinav Pathak, Co-founder and CEO, Escape Plan, said, “Today’s consumers expect the brands they love to be part of every aspect of their lifestyle, including travel. As more lifestyle brands like Snitch look to expand into adjacent categories, they need a partner that understands both the travel ecosystem and the complexities of building products at scale.”
He further added, “Escape Plan was built to bridge that gap. Our partnership with Snitch reflects our vision of becoming India’s preferred platform for brands looking to build and grow meaningful travel businesses”
