InsuranceDekho has appointed former Indian cricket captain Sourav Ganguly as its brand ambassador and launched a new campaign, ‘Khul Kar Khelo’. The campaign targets insurance advisors and highlights opportunities to expand their businesses through the company’s platform.
The campaign draws on Ganguly’s leadership and cricketing career to position insurance advisors as entrepreneurs who manage risk, build customer relationships, and help families access financial protection.
The campaign will be supported by a television commercial and digital promotions across multiple platforms. According to the company, the campaign focuses on the tools and services available to insurance advisors, including AI-enabled features, commission payouts, and a network that covers 98 percent of Indian PIN codes.
InsuranceDekho’s partner programme provides advisors access to more than 750 insurance plans from over 50 insurers, along with digital tools and operational support to help manage and grow their business.
The campaign comes after InsuranceDekho reported profitability in FY26 as a B2B2C insurtech business. The company also completed its merger with RenewBuy during the year. According to the company, the combined entity recorded a gross written premium of Rs 67 billion in FY26, up from Rs 11 billion in FY21, and is among the country’s largest B2B2C insurtech platforms.
Watch the campaign
Commenting on the campaign, Ankit Agrawal, Founder and CEO, InsuranceDekho said, “InsuranceDekho is built on the belief that India’s insurance advisors* are the backbone of financial protection for crores of families, especially in Bharat. Sourav Ganguly embodies the fearless, ambitious spirit that we see in our advisors* every day. With ‘Khul Kar Khelo’, we’re telling every advisor* across the country: the platform is ready, the opportunity is real, now play your biggest game.”
Talking about the film, Saurav Ganguly, said, “InsuranceDekho’s mission to put a real financial safety net in the hands of every Indian family deeply resonates with me. I’m proud to stand with the advisors* who are making that happen every day. I’ve always believed that fearlessness is what separates those who play it safe from those who build something lasting.”
