Spinny is celebrating 10 years of business in India with its new campaign, ‘The Master: India’s most-trusted and loved car home’ featuring former cricketer Sachin Tendulkar. Spinny chose to work with Tendulkar as his sports career represents the brand core values of discipline, consistency, and trust over time.
As per the brand, Spinny has helped more than five lakh families buy and sell cars. At any given time, the platform has over 10,000 checked and repaired cars available. As it built its business around clear pricing, detailed vehicle checks, and reliable support after a sale. This system was created to make buying and selling used cars easier and to remove the need for price negotiations.
The campaign includes a series of videos that explain how the platform works. One part of the campaign focuses on selling a car. It highlights how Spinny carefully checks the vehicle and makes quick payments to the seller. The other part focuses on buying a car. It shows the company’s fixed prices, quality checks, and certified stock, which help customers buy with confidence.
The campaign videos were shown for the first time during the India versus Pakistan cricket match at the ICC Men’s T20 World Cup. To reach people across the country, the videos are also live on YouTube, Instagram, and major streaming apps (OTT). The goal of the campaign is to reflect on the company’s past ten years of connecting car buyers and sellers in India.
Link to the campaign:
Sachin Tendulkar, said, “Excellence comes with consistency and earning trust over time. Over the last decade, Spinny has shown that when you are committed to doing things the right way, people place their faith in you. Whether you are buying a car you love or selling one you have cherished, trust makes all the difference.”
Niraj Singh, Founder and CEO, Spinny, said, “From day one, our belief has been clear: trust and
Customer delight must always come first. Every process we build, and every promise we make, are rooted in transparency and reliability. Becoming India’s most-trusted car home is not just a milestone; it is a responsibility we carry forward every single day.”
Tanya Mahendru, Creative Director, who conceptualized the campaign, said, “In just a decade, Spinny has become the master of the pre-owned car industry, naturally inspired by the little master. We had to bring this theme to life with a quiet, confident sense of grandness.”
Bharat Sikka, who directed the films, said, “I enjoyed spinning with Spinny.”
