Stable Money has launched a new campaign comprising three films developed by The Script Room. The campaign focuses on fixed-income investment options and aims to simplify awareness around fixed deposits and their potential returns.
The campaign highlights fixed deposits available on the platform, offering interest rates of up to 8.3% per annum. Through its advertisements, Stable Money seeks to position fixed-income products as an investment option for individuals seeking relatively stable returns.
The films use everyday scenarios to illustrate the balance between safety and returns, highlighting RBI-regulated banking instruments and their role in personal financial planning. With the campaign, Stable Money continues its efforts to educate retail investors about fixed-income products and to broaden awareness of alternative savings and investment options beyond traditional approaches.
Watch the campaign
Saurabh Jain, Founder, Stable Money, said, “We built Stable Money to make Indians financially stable. We have always believed your money should bring you peace, not worry – and there is no better way to do that than investing in Fixed Deposits. This campaign captures that belief, and The Script Room helped us show it beautifully.”
Ayyappan, Founder, The Script Room, commented, “A quiet campaign in the midst of all the noise and action in the fintech advertising space. Big thanks to Saurabh Jain for finding brilliance in simplicity and championing it through and through. We could not have asked for a better person than Ramsam to direct, along with everyone at Coconut Films. Big hugs to both.”
Ramsam, Writer & Director said, “In a day and age where ads are reduced to 20secs, attention spans have reduced further. Resulting in crazy and bizarre narratives being used to grab attention. So, you either do crazier stuff or do the opposite of it.”
He further added, “That’s exactly what we did for Stable Money, opposite of crazy, given the category and what the brand stands for. A campaign where pretty much nothing happens. Literally nothing happens – no stunts, no music, no editor, no celebrity, no nothing! A series of films where people do what I enjoy doing most, and what I enjoyed directing also.”
