Steelbird Hi-Tech India has appointed Vinay Kumar as Senior Manager, PR & Communications. In his new role, Kumar will handle media relations, corporate communications, brand positioning and PR initiatives for the helmet manufacturer.
He will also coordinate with Steelbird’s communication agencies and work with internal and external stakeholders to keep the company’s messaging and brand narrative aligned.
Kumar brings over four years of experience in public relations and strategic communications, with a focus on the automotive and mobility sectors. Before moving in-house, he was with Regional Public Relations (RPR), where he worked across media relations, corporate communications, digital and social, regional PR and reputation management.
During his time at RPR, Kumar worked on media engagement, product communication, launches, press meets, influencer outreach and corporate PR mandates. He has also been associated with Steelbird for around three-and-a-half years, giving him familiarity with the company’s leadership, products and business priorities.
His move into an in-house role will see him take on a broader communications mandate, covering Steelbird’s media relationships, corporate storytelling, brand positioning and coordination with its agency partners.
The appointment comes as Steelbird continues to expand its product portfolio and manufacturing capabilities, with a focus on areas including safety, technology, innovation and consumer-focused helmet solutions.
Commenting on the appointment, Rajeev Kapur, Managing Director, Steelbird Hi-Tech India, said, “Vinay has been closely associated with Steelbird’s communication journey for the past several years, and we have seen his understanding of our brand, our business, and the media landscape grow significantly during this period.”
He added, “His transition into an in-house role is a natural progression and presents an exciting opportunity for both Vinay and Steelbird. We are confident that his experience, understanding of the brand, and strong media relationships will further strengthen our communication efforts and help us build an even more consistent and impactful brand presence.”
Commenting on his appointment, Vinay Kumar, Senior Manager – PR & Communications, Steelbird Hi-Tech India, said, “Joining Steelbird in an in-house capacity is a very special opportunity for me. Having worked closely with the brand for the last three-and-a-half years, I have had the privilege of understanding its journey, people, products, and ambitions from close quarters.”
“This new role gives me the opportunity to take that understanding forward and contribute more strategically to the brand’s communication and positioning. I look forward to building stronger media relationships, creating meaningful communication platforms, and working closely with the leadership, internal teams, and agency partners to further strengthen Steelbird’s voice and reputation,” he said.
