Skechers has signed Suryakumar Yadav as it continues to expand its presence in cricket. Yadav, a key player for the Indian team and captain of the 2026 T20 World Cup-winning side, will wear Skechers cricket footwear and feature in the brand’s campaigns across cricket and performance categories.
With this announcement, Suryakumar Yadav joins a strong Skechers roster in India that includes cricketers Jasprit Bumrah, Mohammad Siraj, Ishan Kishan and Yastika Bhatia, along with legendary forward Sunil Chhetri for Skechers Football.
The Skechers cricket range includes both full-spike and half-spike shoes designed for on-field performance. The Cricket Elite model comes with 11 metal spikes for better grip and stability, while the Cricket Blade has 7 metal spikes aimed at improving agility and quicker movement. Along with cricket, Skechers also makes performance footwear across sports like running, football, basketball, golf, pickleball and padel for players at different levels.
Link to the campaign
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Speaking on the association, Team India’s T20 World Cup Captain, Suryakumar Yadav said, “At the highest level of cricket, comfort plays a critical role in helping you stay focused and consistent. Skechers’ approach to combining comfort with performance truly stands out and that’s what made the brand a natural fit for me. Whether it’s match day or training, their footwear supports the demands of the game, and I’m excited to be part of the Skechers family.”
Rahul Vira, CEO of Skechers South Asia, said, “Suryakumar Yadav embodies the spirit of modern Indian cricket dynamic, resilient and fearless. After captaining Team India with confidence and clarity to victory at the World Cup this year, he brings the same energy and intent that defines Skechers’ approach to performance and innovation. His journey, driven by movement, adaptability and self-belief, aligns strongly with our roster of elite players like Jasprit Bumrah, as well as our ongoing association as Official Kit Sponsor for the Mumbai Indians. These partnerships illustrate our commitment to cricket by creating footwear that enables every athlete to perform at their best.”
