The campaign is being showcased across key high-footfall railway stations including Katra, Anand Vihar, Gorakhpur, Prayagraj, and Moradabad, along with the Delhi–Katra Vande Bharat Express. Designed to reach millions of daily commuters and travellers, the initiative leverages digital screens, outdoor displays, and onboard infotainment systems to maximise visibility and engagement.
At railway stations, the campaign is prominently displayed across digital screens and high-visibility outdoor formats placed in station concourses and metro areas. Inside the Vande Bharat train, passengers can engage with the campaign through digital display screens and infotainment systems, ensuring continuous exposure throughout their journey.
What sets the campaign apart is its thematic and culturally rooted storytelling approach. Each of the nine days of Navratri is dedicated to one of the nine forms of Goddess Durga, with the campaign presenting engaging digital content that highlights the significance and stories behind each day. By blending devotion with information, Thermocool aims to create a meaningful connection with audiences on the move.
Speaking on the initiative, Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances, said, “This campaign is an effort to go beyond just visibility and create something more meaningful. While people celebrate Navratri in a very devoted and fervent manner, not everyone is aware of the importance and story of each of these nine days of Navratri. Through this initiative, we want to spread awareness among people in a simple and engaging manner. By doing so at railway stations and trains, we can reach a large number of people during their daily routine and celebrate our culture at the same time.”
