Timex has announced a strategic partnership with Zepto Limited, expanding its quick-commerce footprint in India. The collaboration aims to redefine how lifestyle products are accessed in the fast-growing Q-commerce space.
The partnership is being rolled out through an integrated marketing campaign that blends Zepto’s playful, energetic tone with Timex’s enduring brand philosophy, “Make Time Yours.” At the heart of the campaign is a prominent out-of-home hoarding in Mumbai, spotlighting the ease of purchasing Timex analog watches via Zepto. The message is simple yet impactful: you may take your time, but Timex and Zepto will take no time delivering iconic timepieces to your doorstep.
The campaign spans out-of-home advertising, social media, and on-ground flyers, ensuring strong visibility across consumer touchpoints from everyday commutes to continuous digital engagement aimed at driving awareness and sparking conversations around speed, convenience, and style.
Commenting on the partnership, Deepak Chhabra, Managing Director, Timex Group India, said, “The rapid growth of quick commerce is redefining how users shop today, with speed, convenience, and accessibility becoming non-negotiable expectations. Our partnership with Zepto is a natural extension of this shift. It allows us to bring Timex’s trusted craftsmanship and everyday timepieces closer to users, delivering quality, style, and value to their doorstep within minutes. This association also helps us reach newer audiences across key urban and emerging markets.”
Adding to this, Devendra Meel, Chief Business Officer, Zepto, said, “Our partnership with Timex brings a legacy brand onto the platform, enabling users to access quality timepieces with the speed and convenience Zepto is known for. We thank our sellers for enabling this.”
