Tissot has launched its own e-commerce platform in India, marking a step to strengthen its direct reach in the market. The move is aimed at improving accessibility and connecting more closely with a younger set of consumers as the brand expands its presence in the country.
Alongside this, Tissot has introduced its new Gentleman collection, now available on its online platform. The range focuses on classic design and everyday wear, combining simple aesthetics with the brand’s Swiss watchmaking approach.
According to the company, the website is designed to offer a simple and direct buying experience, with all products shipped from the brand’s India based warehouse to ensure authenticity and eliminate intermediaries.
Tissot is already present across more than 400 retail stores in India and on select online platforms, with digital sales growing steadily since 2020. With this launch, the brand aims to strengthen its online presence and make it easier for customers to explore and purchase its watches directly.
Commenting on the launch, Sylvain Dolla, CEO of Tissot, said, “India is one of the most dynamic markets in the world, and our commitment here continues to deepen. With our new e-commerce platform, we aim to get even closer to our customers, strengthening our relationship with them by offering a direct, seamless and trusted way to experience the Tissot universe.”
