TrucksUp has appointed actor Ajay Devgn as its official brand ambassador as the company looks to strengthen its presence in India’s trucking and logistics sector.
The partnership is part of TrucksUp’s broader brand-building strategy as it expands its digital platform for truck owners, drivers, fleet operators, transporters, MSMEs, and logistics businesses. The company expects Devgn’s popularity across urban and rural India to help increase awareness and improve engagement with the transport community.
The collaboration will be led by the campaign ‘TrucksUp Ab Apni Chalao’, which positions the platform as a one-stop solution supporting the commercial vehicle ownership lifecycle. The campaign will focus on highlighting the platform’s technology-driven services while encouraging greater adoption among transport stakeholders.
TrucksUp plans to roll out an integrated marketing campaign across multiple channels to improve brand recall and expand its reach in metro cities as well as Tier II and Tier III markets. The company also aims to strengthen its presence along major logistics corridors by leveraging Devgn’s nationwide appeal.
The announcement marks the latest step in TrucksUp’s efforts to build a stronger consumer-facing brand while expanding awareness of its technology platform within India’s trucking ecosystem.
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Speaking on the announcement, Sarthak Elwadhi, Co-founder, TrucksUp, said, “Ajay Devgn’s association marks a defining milestone for TrucksUp. His credibility, resilience, and strong connection with people perfectly align with our vision of empowering India’s transport community through technology and trust. More than a celebrity endorsement, this partnership strengthens our emotional connection with truck owners and transporters.”
He further added, “Through our campaign, ‘TrucksUp – Ab Apni Chalao,’ we aim to inspire greater confidence in digital adoption while reinforcing TrucksUp as the most trusted platform for India’s trucking ecosystem.”
