Ultra Play OTT, India’s first Hindi-exclusive OTT platform from Ultra Media & Entertainment Group, has launched a new digital ad campaign titled An Interview Gone Filmy, capturing how Bollywood often becomes an everyday escape amid hectic work lives and mounting workplace pressure.
Released on the occasion of International HR Day, the spoof-style campaign transforms a routine job interview into a humorous Bollywood-inspired interaction, reflecting how deeply cinema is embedded in daily conversations, emotions, and moments of stress.
Built around the platform’s ongoing #HarPalFilmy philosophy, the digital ad showcases a candidate unknowingly responding to interview questions entirely through Bollywood film titles. As the interview progresses, movie names such as R… Rajkumar, Tezaab, Banarasi Babu, Kaali Charan, Narsimha, Virasat, Namak Haraam, Kuwaara Baap, Apna Sapna Money Money, Betaab and Ghajini seamlessly become part of the conversation, leaving the interviewer increasingly puzzled.
The campaign also taps into wider conversations around workplace burnout, hybrid work culture, and mental fatigue, subtly highlighting how entertainment and familiar cinema continue to serve as small moments of comfort during demanding routines.
Conceptualised in-house, the campaign will be amplified across digital and social media platforms through workplace-inspired content and relatable storytelling formats.
Founded in 1982, Ultra Media & Entertainment Group has evolved from home video distribution to digital streaming and content syndication. Through platforms including Ultra Play, Ultra Jhakaas, and Ultra Gaane, the company continues to focus on preserving and distributing Indian cinematic content across India and international markets.
Ultra Play OTT currently offers a catalogue of more than 5,000 hours of content across 1,800+ titles spanning classic and contemporary Hindi cinema. The platform is available at a starting price of ₹19 per week and has viewership across India, particularly in Delhi, Mumbai, and Hindi-speaking markets, alongside international audiences in the UAE, US, UK, Australia, Canada, Saudi Arabia, and New Zealand.
Speaking about the campaign, Sushilkumar Agrawal said, “Bollywood has always been a part of our everyday lives, sometimes in ways we don’t even notice. With this campaign, we wanted to capture that instinctive connection in a fun and relatable way. ‘Har Pal Filmy’ is not just about the films we watch, but the way cinema becomes a part of who we are, even in the most unexpected moments like an interview.”
Adding to this, Brinda Agrawal shared, “Today’s audiences are constantly balancing work pressure, long hours, and fast-paced routines. With ‘An Interview Gone Filmy’, we wanted to create a light-hearted digital ad that instantly feels relatable while reminding people how cinema continues to be a simple source of comfort, humour, and connection in everyday life.”
