Vanesa has introduced Vanesa Pro+, marking its entry into the derma care category with a new underarm roll on range. Kareena Kapoor Khan, who was previously associated with the brand’s fragrance portfolio, continues as the face of the new range, extending the brand’s focus into everyday self care and confidence.
The launch is supported by a campaign film featuring Kareena Kapoor Khan, positioning underarm care as a part of daily routines rather than a separate step. The communication reflects a broader shift in the category towards products that address concerns such as pigmentation and body odour while remaining gentle on the skin, with an emphasis on comfort, freshness and skin awareness.
The Vanesa Pro+ range is built around a Derma Action Formula that combines AHA and BHA actives with skin supporting ingredients. It is designed for regular use and integrates into everyday routines. The formulation offers up to 48 hours of odour protection, is dermatologically tested, and is suitable for all skin types. It is free from alcohol, aluminium, parabens, phthalates, SLS and triclosan.
The range is available in two variants, 4 percent AHA BHA Pearl and 6 percent AHA BHA Fresh, providing options based on different skin needs while aligning with the brand’s expansion into functional and care focused personal products.
Link to the campaign
Saurabh Gupta, Managing Director and Chairman, HSPL, said, “When we looked at underarm care, we saw it as an everyday part of personal care that had long stayed in the background. That made us think differently about how we could step into the category, not as just another extension, but as something more meaningful within our portfolio. Pro+ reflects that thinking and shapes how we see the next phase of growth across personal care, guided by our belief of Love Yourself, Love Vanesa.”
