Wow! Momo has joined Sprite India and IRCTC as a food partner on the specially branded Sprite Tejas Express, extending the ongoing branding activation on the Lucknow New Delhi route. The association brings a quick-service restaurant brand into Sprite’s train-branding initiative.
The partnership adds a food-service element to the Sprite Tejas Express activation, bringing food and travel together as part of the on-ground brand experience.
Wow! Momo announced the association through its social media channels.
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The Lucknow-Delhi IRCTC Tejas Express has been operating under Sprite branding since August 19, 2026. The branding exercise is scheduled to continue until November 11, 2026, covering the train’s operations between Lucknow and Delhi.
The Sprite Tejas Express branding follows IRCTC awarding advertising rights for the train. The service is managed by IRCTC and operates on the Lucknow Delhi Lucknow corridor, with Sprite branding applied to the train for a limited period.
With Wow! Momo joining the activation, the Sprite Tejas Express brings together an FMCG brand, a railway service and a quick service restaurant chain through a co-branded on-ground marketing association.
