X is ending its Creator Revenue Sharing programme and replacing it with a new Original Content Rewards system. The change will shift how creators qualify for payouts, how impressions are counted, and what type of content is eligible for monetisation.
The platform stopped accepting new applications for Creator Revenue Sharing on August 7, 2026, and plans to retire the programme on September 7. The new Original Content Rewards programme is expected to take effect from September 8, bringing a different approach to creator payouts.
X Original Content Rewards: What Is Changing For Creators?
Under the new programme, X will place greater emphasis on original content rather than simply rewarding engagement generated through the existing revenue-sharing model. Eligible content can include original reporting, analysis, videos, photos, graphics and meaningful commentary.
The eligibility requirements are also changing. Creators will need at least 500 verified followers and 500,000 Home Timeline impressions from verified users during the previous 90 days to qualify for the new programme. This is a significant change from the existing Creator Revenue Sharing requirements.
The new payout system will also use qualified impressions as a key factor in determining creator earnings. Impressions from X Premium subscribers viewing original content will carry more weight under the new model, making audience size and engagement type more relevant to potential payouts.
X Creator Revenue Sharing Ends: New Payout Model Explained
X’s earlier Creator Revenue Sharing programme allowed eligible creators to earn money based on factors including verified Home Timeline impressions, who viewed their content and the format of their posts. The programme currently requires a Premium subscription, at least 5 million organic impressions over three months and 500 verified followers.
The move to Original Content Rewards represents a shift away from the previous revenue-sharing structure. Instead of broadly linking creator earnings to engagement and advertising-related activity, X is positioning the new system around content that it considers original and valuable to users.
For creators, the change means that simply generating large volumes of impressions may no longer be enough. Accounts will need to meet the new eligibility thresholds while producing content that falls within X’s definition of original content and complies with its monetisation rules.
X has not indicated that all existing creators will automatically receive the same level of payouts under the new system. The transition will therefore require creators currently earning through Revenue Sharing to review the new eligibility and payout requirements before the programme takes effect in September.
FAQs
- What is X Original Content Rewards?
X Original Content Rewards is the platform’s new creator monetisation programme, replacing Creator Revenue Sharing. It is designed to reward eligible creators for original content and qualified impressions.
- When is X ending Creator Revenue Sharing?
X will end its Creator Revenue Sharing programme on September 7, 2026. The platform stopped accepting new applications for the programme on August 7.
- What is X Original Content Rewards replacing?
The new programme is replacing X Creator Revenue Sharing. It will use different eligibility requirements and a new approach to calculating creator payouts.
- Who can earn money through X Original Content Rewards?
Creators must meet X’s eligibility requirements, including having at least 500 verified followers and 500,000 verified Home Timeline impressions in the previous 90 days.
