TRESemmé has announced a global collaboration with The Devil Wears Prada 2, as the much-awaited sequel prepares for its worldwide release on May 1, 2026. Nearly two decades after the original film became a cultural reference point for fashion and ambition, the new part is already generating buzz for its signature style including its focus on hair as a key part of personal identity.
As part of this partnership, TRESemmé has been named the signature haircare brand for the film. The collaboration aims to connect the brand’s salon-led positioning with the film’s portrayal of confidence, power, and polished presence. In the The Devil Wears Prada universe, hair is shown as more than just styling it represents control, confidence, and the ability to command attention.
The brand says the collaboration goes beyond recreating on-screen looks and instead focuses on bringing that same mindset to consumers. With its salon-technology-driven products, TRESemmé is positioning itself as a tool for women to express confidence in everyday moments whether at work, in social settings, or in daily life.
The collaboration also marks the start of the campaign in India, where TRESemmé has brought together Zeenat Aman and Apoorva Mukhija for a campaign film inspired by the movie. The film reimagines an iconic moment through an Indian lens, contrasting different personalities and styles to highlight the brand’s message around modern hair confidence.
“In The Devil Wears Prada universe, hair isn’t just an accessory, it’s a statement. When hair is crafted & curated by experts, it elevates your confidence. At TRESemmé, we focus on salon-grade precision and performance for that unstoppable woman who commands attention and owns every room she walks in.” Sairam Subramanian, Vice President Hair Care, Hindustan Unilever.
“As we bring The Devil Wears Prada 2 to audiences worldwide, it’s exciting to collaborate with TRESemmé, a brand that shares our commitment to excellence and iconic style. Together, we’re celebrating the confidence that comes from showing up with intention,” Spokesperson from Disney.
The Devil Wears Prada 2 is set to release in cinemas globally on May 1, 2026.
Link to the campaign:
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